Design Work

Color and Material design creates the visual language that communicates your brand’s character and culture. Color is the first opportunity you have to speak to consumers. Color dictates consumers’ perception of your brand, their purchasing decisions, their loyalty, and their level of connection to your product or service. 

Our design services include: color and material strategy; color palette design; defining color jobs (consumer focus, longevity, usage); and building brand-specific color and material stories and language. 

Forecasting

Trend forecasting is a window into the future heart and mind of your customers. It looks at the influences, challenges, and cultural shifts relevant to your brand and product space, connecting the dots from what is happening globally to what matters most for your consumers and your business. This client-specific guidance is distilled into actionable direction, initiatives, and stories. Trend forecasts are designed to deliver what is most valuable to you.

Our reports can include: in-depth, comprehensive presentations that outline the influences, innovations, and inspiration driving seasonal macro trends; high-level insights on key trends; seasonal color-specific forecasts; ideation on how your brand can integrate relevant trends. 

Merchandising

Merchandising brings it all together. It provides the framework for how color and material will be applied across categories, assortments and product types from apparel to footwear and accessories. Successful merchandising plans balance newness, sustainability, and consumer expectations with business goals, retail concerns, and economic indicators.

Merchandising support includes: detailed merchandising boards outlining color usage by categories and consumers; visual line plans; individual color CADs; active participation throughout the seasonal design + development process.