PUMA SMU Evaluation
Internal Project
I was tasked with creating two projects for Puma, the first was to propose a SS26 capsule footwear story for JD Sports. I chose to create a new silhouette that combined the inspiration of terrace wear and court styles, to create a silhouette that evolves their current focus of the Speedcat and Mondo.
The second project involved outlining a new creation and briefing process from a Design led POV vs a traditional marketing led brief. I used my previous experience of working with accounts and licensee’s to propose a model that incorporated the traditional elements of marketing led briefing but highlighted the importance of design direction from the beginning. ASOS was used as the account example and a brief was created based around the current trend of vis-tech design’s making their return to the market.