SS26 FILA Capsules
Casa FILA - BNP Collection
As the lead sponsor for the BNP Paribus Open at Indian Wells we identified the tournament as the spring summer merch highlight story for the brand. We wanted to create a collection that was inspired by the tournament while telling a cross category story that united Archive, Performance and Sportswear collections, something that we hadn’t successfully executed to that point.
Inspired by the BNP flower wall and use of red geraniums across the tournament grounds the palette was built to mimic the way colors come together in a bouquet of flowers. The ability to merchandise pieces from each product category became of the utmost importance as we acknowledged that was realistically how consumers would style pieces from the collection. It also gave us the opportunity to create on court looks for the likes of Emma Navarro that could be layered with off court pieces for transition between matches.
Responsibilities of this project:
- ideation and story concept and direction - palette selection - color of APP in collaboration with APP designers - colour and material design of footwear - lead merchandiser - drove range assortment conversations with product teams - presentation of concept to senior leadership and sales teams -
Forza Viola - FILA Academy Collection
With the upcoming 2026 FIFA World Cup terrace wear has become an important influence in design and is synonymous with the heritage and history of FILA. This capsule collection was inspired by the 1998 FILA Fiorentina shirt to authentically celebrate the rich and vibrant history that FILA has in soccer. The update to a darker purple hue acknowledges both the historical nature of the shirt while providing a vibrancy and elegance that we are seeing at the forefront of sports culture today. This thoughtfully curated collection highlights the significant impact of graphic design elements by incorporating intricate patterns and bold logos that pay homage to Fiorentina's proud heritage, while celebrating FILA’s history with the windowpane graphic.
Each item features a carefully considered blend of premium materials and contemporary cuts, ensuring that both comfort and versatility are prioritized. Academy is the product range that aims to create a unique and compelling combination of athletic flair and future design, thoughtfully created for those who have a deep appreciation for both sport and style.
Responsibilities of this project:
- ideation and story concept and direction - palette selection - color of APP collection in collaboration with APP Designer Soorhee Rhee - merchandiser for FTW and APP offer’s - drove range assortment conversations with product teams - presentation of concept to senior leadership and sales teams -
