
FILA x Hailey Bieber
“I am grateful to expand my role with Fila, a brand that has always stood out for its quality, elegance and bold and beautiful designs. I am excited to bring my own point of view to Fila’s iconic styles, as we work to create something special together.”
— Hailey Bieber
Project Work
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Brief
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Consumer Profile
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Line Plan
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Colour Palette: Cherry Red
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Colour Palette: Espresso
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Colour Palette: Neutrals





Line Sheets








Meet the Team
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Lucy Jones
CONCEPT CREATION
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Alexandra Olivier
PRODUCT DEVELOPER
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Mackenzie Kackza
PRODUCT DESIGNER