adidas x Hoop York City
During the pandemic adidas began working with Alex Taylor, founder of Hoop York City on a multi-season women’s capsule collection of Basketball APP and FTW.
HYC is a women’s basketball community, founded with a mission to solve the gender play gap and create more opportunities for women in New York to hoop, connect and community-build.
Project timeline and role:
Prep
Pre work to select silhouettes and merch pieces to present to Alex. Discussion with APP designers to understand construction and fabrication to pre empt any questions from Alex. Initial pull of seasonal colors based on adidas seasonal direction.
First Meeting
First call with Alex to discuss silhouettes and align on her vision for the season and collaboration. Presentation of HYC graphic’s for use on garments. Discussion and selection of color palette as well as initial color proportion exercises for the collection.
Design Phase
Expansion of color and graphic application across styles for both APP and FTW. Call with Alex to review VLP’s and assort or revise the line, including color and graphics. Sign-off of the range with Alex and internal aid team, followed by tech pack handoff to relevant teams.
Samples reviewed upon arrival and shipped to Alex for confirmation or final edits.
collection ss22: The launch of HYC x adidas women’s Basketball collection
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collection ss22: The launch of HYC x adidas women’s Basketball collection *
adidas Basketball and Hoop York City joined forces to bring a collection inspired by both the game and the city that never sleeps. Marking the first of many collaborations, this debut collection is the start of a long-term partnership between the two and introduces two new exclusive Exhibit B colorways just for her.
“Women are dynamic, I wanted to create casual, versatile pieces bridging the gap between performance and lifestyle, that moved with them comfortably on and off-court.”
— Alex Taylor
“This collaboration was my opportunity to put women at the forefront of the game and celebrate their multidimensionality; that’s the foundation of Hoop York City as a collective and as a brand,”
— Alex Taylor
“I’m not a person who wants anything to be decided for me. Our entire design process was executed remotely and began the same month that the pandemic began, but I was still able to touch material swatches and try on every piece before anything went to production,”
— Alex Taylor
collection fw23: The evolution of women’s Basketball
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collection fw23: The evolution of women’s Basketball *
The second collection was launched at the WNBA’s All Star game, with a Hoop York City and adidas Basketball co-hosted party, previewing the limited-edition collection for the fall 2023 season. The line was exclusively pre launched during the All-Star Weekend, attended by WNBA players including Sue Bird, Alysha Clark, Chiney Ogwumike and Hailey Van Lith.
