In my role as Senior Director CMG it is my responsibility to build and set the Seasonal Brand direction for FILA.
As well as creating seasonal color and material direction, it is important to work with our licensee partners to create and implement the brands foundation colors, known as I Colori FILA. Below is the seasonal work that was created and shared for the SS26 season. This is the first full season where we were able to build and create a cohesive Color and Material Direction from Brand Kick off that was implemented through key design milestones.
A large contribution on the Material side came from Mary Stanwick who works for me in the Direction team focusing on material design and development.
I Colori FILA - The Colours of FILA
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Introduction
At the heart of Fila's identity lies the profound understanding that color is as critical as form and function. Inspired by Pierluigi Rolando's visionary approach, I Colori Fila reintroduces a palette rooted in historical shades that evoke nostalgia and connection. These colors, sourced directly from archive pieces in Biella, symbolize iconic moments in Fila's heritage, yet serve not to replicate the past, but to serve as a foundation for reinterpreting a new archive of FILA products, emphasizing innovation while honoring tradition.
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I Colori Di Pierluigi
These shades serve as the foundation of FILA’s rich and colorful history, reflecting the brand's dedication to authenticity and heritage. Each color is a testament to our commitment to quality and style, seamlessly bridging the past with the present. By honoring these core hues, we celebrate the legacy of FILA while inspiring future generations, ensuring that our unique identity remains vibrant and unchanged.
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Colour of the Court
White Line transformed the world of tennis apparel by introducing vibrant colors to the court for the first time. Historically, tennis attire was largely limited to traditional whites, a standard that defined the sport for decades. However, White Line broke this norm by integrating bold hues into its designs, rejuvenating the visual landscape of tennis.
Through this bold approach, White Line has left an indelible mark on the evolution of tennis attire, ensuring that the sport remains both stylish and relevant in a constantly changing world.
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Colours of the Mountains
FILA has consistently pushed the boundaries of color and style, especially with our winter collections. The White Rock & Snow Time collections seamlessly merge the classic, harmonious neutrals favored by climbers and skiers with the vibrant, uninhibited spirit of the younger generation. This unique blend not only elevates performance gear but also infuses it with personality and style.
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Magic Line
Magic Line is not just a fleeting trend from the 80s; it's a celebration of bold, vibrant expression that has consistently captured attention and imagination. Renowned for its unique and non-corporate color combinations, Magic Line stands as the most recreated collection in FILA’s history.
With a reputation built on striking patterns and audacious clashes of color, Magic Line has redefined the landscape of bright aesthetics.
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Colour Palette
The palette embodies a seamless fusion of heritage and modernity, drawing inspiration from the brand's storied past. Rich in history, each hue reflects FILA's roots, celebrating the vibrant blend of culture and style that has defined the brand for decades. Simultaneously, the palette evolves to meet today's aesthetic demands, featuring bold and dynamic colors that resonate with a new generation. This unique combination of classic elegance and modern flair, honors tradition while looking confidently towards the future.
Design Principles
It is important to implement a consistent look and feel for all design disciplines, which is rooted in the overall brand identity and ethos. This consistency helps to create a cohesive experience for the consumer, reinforcing the brand's values and message effectively across various platforms and mediums.
Established in SS25, the colour and material principles help both internal and licensee partners to produce cohesive collections that represent FILA across the globe.
Seasonal Research
Below is a condensed visual of the extensive colour and material research that has been conducted for Spring Summer ‘26.
Seasonal Break outs
Below is a gallery of Palette breakouts that shows how the seasonal color comes to life in Sportswear, Performance, and Archive products. Each section features different uses of the color, demonstrating its versatility across various styles and designs.
