2024 NOBULL C&M Direction
As the first Director of Color for the brand it was my responsibility to firstly understand and collate the brands constants, but also plan and strategize color for the full year, 2024.
As a DTC exclusive company, product roll outs were not on a consistent cadence or timeline and as such I was also tasked with building a strategy behind product launches by color, story or activation.
2024 brings the new era of colour to NOBULL as we introduce our strategic approach to colour selection and application.
2024 is about unifying colour and storytelling across moments and products to create a holistic look and feel.
We achieve this with essential neutrals, established brand colours and seasonal refreshes that engage new consumers but bring a feeling of familiarity to already established ones.
A new direction for
NOBULL
Product Launches
Due to the business restructure and refocus that happened during my time at NOBULL, a lot of the work done has not yet been released. Below are examples of products that did make it to market and I keep an eye out on work that was completed before my departure in case it is still launched.
